How We Started

Pure driving is owned and run by David Avery and Anthony Johnson. Together they have over 25 years experience in all of the services listed on the website.

After analysing the advanced driver training market, it became apparent that there was a gap for a company that combined technology, research and quality coaching. Our overall aim is to provide tailored and affordable advanced driver training without compromising the quality.

Our Goals

We want everyone who trains with us to walk away feeling like their driving skill set has been developed and taken to another level. As well as delivering the course, Pure Driving instructors will take time to look at advanced planning skills, risk management, driving for better fuel efficiency and advanced vehicle control. These advanced skills will help you to pass any driving test and make lifelong changes to how you drive.

Why Pure Driving is Different

Both David and Anthony are passionate about driver training, increasing safety and improving driving skill.

David is a RoSPA Gold member, member of the Institute of Advanced Motorists and a DVSA registered ADI and Fleet trainer. He also holds licences to drive and train in all categories of vehicles. David also volunteers for RoSPA and IAMs observing drivers as they prepare for advanced level tests as part of his commitment to improving road safety.

Anthony’s skills lie within ADI training. He is considered as one of the best driving instructor trainers in Buckinghamshire. Anthony’s YouTube channel for driving instructor training is also the most popular in the UK with most videos receiving over 1 million views.

Phil Ringrose Managing Director, Human Capital Ventures

“After using a previous company and not being completely happy with the risk assessment feedback for my employees I decided to forward myself for a risk assessment. I soon understood that I my employees needed extra training but it needed to be quality not quantity. After using Pure Driving and using myself as the Guinea pig I could see a massive difference in the coaching. Since then Pure have saved me money as my employees require less time with a trainer but they are still coming out the sessions having learnt new driving skills and as better drivers.”